POST 1: What is ‘60 second start-up?’

“No matter what people tell you, words and ideas can change the world.”    

     Robin Williams



Entrepreneurship is the key driver of social and industrial progression.

Can you imagine connecting with your friends without Facebook? Holidaying without Airbnb? Travelling without Uber? The start-up companies of the last decade are the industry leaders of today and have changed the way we interact with other people and the world around us. There are a number of reasons why it is important to learn about new and interesting start-ups:

  • Promotion: Public ignorance of a brilliant new idea may hurt the start-up’s profile and prevent the idea from being of use in our everyday lives.
  • Sustainability: If we understand current developments in a sector, we are better placed to support start-ups which are sustainable, well run, and which can have a positive social impact.
  • Innovation: By learning more about the cutting edge inventions in a sector, we can start to create and develop our own initiatives, to increase the rate of societal transformation.
  • Impact: We must consider the impact these inventions could have on our lives. We must learn about MedTech innovation to know how our health will be managed and promoted in future. We must learn about FinTech to know how wealth can be created and conserved in the future. If we are not equipped with this knowledge, we are subject to the consequences of misinformation.
  • Profit: Understanding how sectors are developing can allow us to generate money for ourselves, as investors or venture capitalists.



60 second start-up is a platform to showcase the most disruptive technologies and inventions in a number of different sectors, in a short and digestible format for the everyday reader!

This series is written from the perspective of an investor and is intended for entrepreneurs, venture capitalists, academics and anyone else who has an interest in new technologies and ideas.
 In time, this site will become a catalogue of the most exciting start-ups in different sectors.

We will analyse a number of factors which make or break a start-up, including:

  • P+S: What is the underlying problem, and how does the idea solve that problem?
  • Recent news: How is the company being portrayed in the media? What is the enterprise value? Is there an element of virality to the start-ups?
  • Market + Competitors: Is this a new idea or an extension of an existing concept, what is the market size and what other companies are offering a similar service?
  • Who is in charge: Arguably the most important factor determining company success, what are the credentials of the founders?
  • Business Model: The idea can be revolutionary, but unless it is also financially viable, it will not succeed in a competitive market. How does this company make money?
  • Headwinds and tailwinds: Strengths of the operational strategy, and difficulties that the company may face during growth.
  • Summary: On balance, what do I think of this company?



My name is Isaac Haq, and I’m currently studying towards an MSc in Finance and Private Equity at the London School of Economics, having spent 3 years at St John’s College, University of Cambridge, studying Medicine.

Having worked for start-ups, venture capital firms and with experience of making personal investments in start-ups, I have a particular interest in the MedTech and FinTech sectors, and the opportunities available for investment in these sectors.

I’m currently the President of the LSESU Venture Capital Society and Technical Director of Cancer Reduction Foundation. In my free time, I like to play football, travel and perform stand up comedy.

If you’d like to get in contact, to have a chat or offer feedback on the blog, please get in touch!


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